Asda has claimed to be the first UK retailer to unveil ‘Snap and Squeeze’ salad dressing sachets under its own label and as a multipack.
In a statement seen by PN, the retail giant said: “Snap and Squeeze packs were the perfect solution to our requirements. The innovative opening method can be done with just one hand without the use of scissors, teeth or a knife.
“With your finger and thumb you bring both ends of the credit card sized rigid sachet together which breaks the seal and product is squeezed effortlessly out.
“The dressing can be creatively drizzled over the salad or squeezed at the side of the plate as a dip. There is no mess and the squeezing motion ensures little residue or waste.”
Asda said that it has just launched a Caesar dressing, a honey and mustard, and a balsamic under its Chosen By You Brand.
It has selected a clear film over an opaque film for the flexible half of the pack to give, what it claims to be, great product visibility.
The multipacks were collated in a self-standing carton, with a window to keep that product visibility.
Asda said it is already looking to increase the range in terms of a flavour offering. It is also looking to use them for other types of products.
sumber dari: packagingnews.co.uk
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